Whether that be an athlete or a Netflix show, we all have this burning desire to be closer with the things we love. But with social media, fans' voices get diluted amongst hundreds of thousands of users.
At Facebook, we sought out to solve this problem with Top Fans. This feature gave the most devoted fans on Facebook recognition for their involvement and a space to build community. For three months, I collaborated with various stakeholders to ideate, design, and prototype how Top Fans can thrive on Facebook.